2026 Pricing
Updates to our pricing coming into effect from early March:
Here at WholesaleHairColour.com we keep our prices permanently low, and we always aim to provide you with the best prices for your hairdressing supplies. We have absorbed increases in costs since our last price increase in March 2025, but we are unfortunately now forced to make some adjustments to our pricing in the coming weeks.
2026 Delivery Changes:
Mostly good news with our delivery partners. Firstly, we will soon be able to offer next working day delivery for orders placed up until 3pm Monday-Friday, so you will be able to place an order later in the day and still receive your items the following day.
DHL and Evri prices have remained similar, but Parcelforce have increased their prices so there may be an extra charge for Parcelforce deliveries coming soon.
We are also expecting to offer a new delivery option in the next few weeks to provide more choice for your next-working-day deliveries.
2026 Product Price Changes:
Most product prices will be increasing in price at roughly the rate of inflation - around 3%. However, we always check our pricing against other wholesalers to ensure we offer amongst the lowest prices in the UK across our entire range of products. With thousands of products to compare this can take us some time, and we will be adding a list of new prices to come into force from early March below as we complete our assessments. Most prices are likely to increase by only a few pence, and please be assured that they will remain permanently low.
Update 03/03/26
We now have more information on all products for their new prices from our suppliers - the vast majority of items will be increasing by less than 4% (10-20p a tube in most cases), but L'Oreal products are likely to be increasing by a slightly higher rate. We are currently checking to see what prices are available from other suppliers to ensure Wholesale Hair Colour continues to offer you the very best permanently low prices throughout 2026. More news soon!
Update 10/03/26
We are happy to confirm that our prices (especially with our quantity discounts) will continue to be extremely competitive across all products. We now plan to update our prices for 2026 around 18/03/26, and have more information to share:
Wella:
Good news for Wella customers - prices will be adjusted by approximately 5p for most colour ranges, so 2026 prices will be broadly very similar to 2025 prices, with any increases generally below the rate of inflation. Some products will even be decreasing in price slightly as we continue to aim to offer the lowest prices available in the industry.
L'Oreal:
Dia Color pricing will remain similar to 2025 pricing, with a slight increase of approximately 10p. Majirel will receive a price increase in the region of 30p per tube. Dia Light is currently being updated to 60ml tubes to match the rest of the L'Oreal colour range. We expect the price of these items to increase by around 65p as the new range of tubes is introduced. Inoa is likely to increase by around 20p per tube.
Schwarzkopf:
Igora Royal will increase by approximately 30p, however prices for Vibrance will be reducing by approximately 20p.
New formula bleaches are being introduced, and will increase by around 50p-£1 per tub.
Goldwell:
Goldwell 60ml tubes will unfortunately be moving closer to (but still lower than) most other suppliers, and increasing by around £1 per tube.
Other products:
Most other products (too many to list here) will be increasing broadly in line with inflation, by around 3-4%.