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L'Oreal Dia Color

Shop L’Oréal Professionnel Dia Color demi-permanent hair colour for glossy, natural-looking results and professional salon performance. Dia Color is an ammonia-free demi-permanent hair colour designed to deliver high shine, true-to-tone reflects and soft, natural-looking colour results. L’Oréal Professionnel highlights features including up to 70% grey coverage, up to 3x more shine and a formula with up to 92% natural-origin ingredients, depending on shade. Ideal for refreshing colour, enhancing tone and creating rich, glossy results, Dia Color is a popular choice for professional salons and stylists. Shop the range at Wholesale Hair Colour's permanently low prices.