{"title":"Wella Shinefinity","description":"\u003cp style=\"text-align: center;\"\u003eShop Wella Shinefinity at Wholesale Hair Colour, featuring professional zero-lift glaze shades for glossy, natural-looking salon results. The range is designed to refresh tone, enhance shine and create sheer colour without lift, making it ideal for glazing, tonal refinement and low-commitment colour services. Wholesale Hair Colour supplies trusted Wella products for salons, hairdressers and trade customers looking for reliable performance and consistent results. Browse the full range of Wella Shinefinity online.\u003c\/p\u003e","products":[{"product_id":"wella-shinefinity-zero-lift-glaze-60ml-00-00-crystal-glaze-booster","title":"Wella Shinefinity Zero Lift Glaze 60ml 00\/00 Crystal Glaze Booster","description":"\u003cp\u003eWella Shinefinity Zero Lift Glaze 60ml 00\/00 Crystal Glaze Booster is a pH-balanced, zero lift glaze shade for professional toning and glossing.\u003c\/p\u003e\n\u003cp\u003eCrystal Glaze Booster (00\/00) is selected for its specific reflect profile. A clear booster designed to soften, pastelise or add a clear glaze effect when customising formulas.\u003c\/p\u003e\n\u003cp\u003eApply to towel-dried or dry hair depending on the desired intensity, then rinse and condition as required.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional Product: Only for use by, or under the supervision of, a trained professional.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":43993293258989,"sku":"WPSF0000","price":10.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/7646\/2655\/files\/00-00shinefinityswatch.png?v=1715165111"},{"product_id":"wella-shinefinity-zero-lift-glaze-60ml-09-13-toffee-milk","title":"Wella Shinefinity Zero Lift Glaze 60ml 09\/13 Toffee Milk","description":"\u003cp\u003eWella Shinefinity Zero Lift Glaze 60ml 09\/13 Toffee Milk delivers a sheer colour glaze designed for a healthy-looking, never artificial finish.\u003c\/p\u003e\n\u003cp\u003eToffee Milk (09\/13) — A warm-to-neutral tone direction designed for creamy, natural-looking luminosity.\u003c\/p\u003e\n\u003cp\u003eMix with the appropriate Shinefinity Activator (Bottle or Brush \u0026amp; Bowl) and process according to the service needs (standard development up to 20 minutes; emulsify before rinsing).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional Product: Only for use by, or under the supervision of, a trained professional.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":43993294110957,"sku":"WPSF0913","price":10.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/7646\/2655\/files\/09-13shinefinityswatch.png?v=1715170202"},{"product_id":"wella-shinefinity-zero-lift-glaze-60ml-06-71-frosted-chestnut","title":"Wella Shinefinity Zero Lift Glaze 60ml 06\/71 Frosted Chestnut","description":"\u003cp\u003eFrosted Chestnut 06\/71 is part of the Shinefinity Zero Lift Glaze palette (60ml). Shinefinity Zero Lift Glaze is a pH-balanced colour glaze with a non-drip gel-cream texture, designed for zero lift and a sheer, shimmering result.\u003c\/p\u003e\n\u003cp\u003eA deeper brunette-led tone direction designed for glossy depth with controlled reflect.\u003c\/p\u003e\n\u003cp\u003eService note: use with Shinefinity Activator and process to the desired translucency and tone refinement.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional Product: Only for use by, or under the supervision of, a trained professional.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":43993294536941,"sku":"WPSF0671","price":10.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/7646\/2655\/files\/06-71shinefinityswatch.png?v=1715167390"},{"product_id":"wella-shinefinity-zero-lift-glaze-60ml-05-37-caramel-espresso","title":"Wella Shinefinity Zero Lift Glaze 60ml 05\/37 Caramel Espresso","description":"\u003cp\u003eWella Shinefinity Zero Lift Glaze 60ml 05\/37 Caramel Espresso delivers a sheer colour glaze designed for a healthy-looking, never artificial finish.\u003c\/p\u003e\n\u003cp\u003eCaramel Espresso (05\/37) — A deeper brunette-led tone direction designed for glossy depth with controlled reflect.\u003c\/p\u003e\n\u003cp\u003eMix with the appropriate Shinefinity Activator (Bottle or Brush \u0026amp; Bowl) and process according to the service needs (standard development up to 20 minutes; emulsify before rinsing).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional Product: Only for use by, or under the supervision of, a trained professional.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":43993295061229,"sku":"WPSF0537","price":10.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/7646\/2655\/files\/05-37shinefinityswatch.png?v=1715165886"},{"product_id":"wella-shinefinity-zero-lift-glaze-60ml-06-02-dark-sage","title":"Wella Shinefinity Zero Lift Glaze 60ml 06\/02 Dark Sage","description":"\u003cp\u003eDark Sage 06\/02 is part of the Shinefinity Zero Lift Glaze palette (60ml). Shinefinity Zero Lift Glaze is a pH-balanced colour glaze with a non-drip gel-cream texture, designed for zero lift and a sheer, shimmering result.\u003c\/p\u003e\n\u003cp\u003eA cooler tone direction designed to refine warmth for a cleaner-looking finish.\u003c\/p\u003e\n\u003cp\u003eService note: use with Shinefinity Activator and process to the desired translucency and tone refinement.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional Product: Only for use by, or under the supervision of, a trained professional.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":43993296961773,"sku":"WPSF0602","price":10.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/7646\/2655\/files\/06-02shinefinityswatch.png?v=1715166469"},{"product_id":"wella-shinefinity-zero-lift-glaze-60ml-09-61-iced-platinum","title":"Wella Shinefinity Zero Lift Glaze 60ml 09\/61 Iced Platinum","description":"\u003cp\u003eWella Shinefinity Zero Lift Glaze 60ml 09\/61 Iced Platinum delivers a sheer colour glaze designed for a healthy-looking, never artificial finish.\u003c\/p\u003e\n\u003cp\u003eIced Platinum (09\/61) — A cooler tone direction designed to refine warmth for a cleaner-looking finish.\u003c\/p\u003e\n\u003cp\u003eMix with the appropriate Shinefinity Activator (Bottle or Brush \u0026amp; Bowl) and process according to the service needs (standard development up to 20 minutes; emulsify before rinsing).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional Product: Only for use by, or under the supervision of, a trained professional.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":43993297977581,"sku":"WPSF0961","price":10.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/7646\/2655\/files\/09-61shinefinityswatch.png?v=1715170625"},{"product_id":"wella-shinefinity-zero-lift-glaze-60ml-09-36-vanilla-glaze","title":"Wella Shinefinity Zero Lift Glaze 60ml 09\/36 Vanilla Glaze","description":"\u003cp\u003eWella Shinefinity Zero Lift Glaze 60ml 09\/36 Vanilla Glaze is a pH-balanced, zero lift glaze shade for professional toning and glossing.\u003c\/p\u003e\n\u003cp\u003eVanilla Glaze (09\/36) is selected for its specific reflect profile. A warm-to-neutral tone direction designed for creamy, natural-looking luminosity.\u003c\/p\u003e\n\u003cp\u003eApply to towel-dried or dry hair depending on the desired intensity, then rinse and condition as required.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional Product: Only for use by, or under the supervision of, a trained professional.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":43993298075885,"sku":"WPSF0936","price":10.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/7646\/2655\/files\/09-36shinefinityswatch.png?v=1715170395"},{"product_id":"wella-shinefinity-zero-lift-glaze-60ml-04-65-deep-cherry","title":"Wella Shinefinity Zero Lift Glaze 60ml 04\/65 Deep Cherry","description":"\u003cp\u003eWella Shinefinity Zero Lift Glaze 60ml 04\/65 Deep Cherry delivers a sheer colour glaze designed for a healthy-looking, never artificial finish.\u003c\/p\u003e\n\u003cp\u003eDeep Cherry (04\/65) — A red\/pink reflect direction designed for richer, glossy tonal enhancement.\u003c\/p\u003e\n\u003cp\u003eMix with the appropriate Shinefinity Activator (Bottle or Brush \u0026amp; Bowl) and process according to the service needs (standard development up to 20 minutes; emulsify before rinsing).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional Product: Only for use by, or under the supervision of, a trained professional.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":43993298993389,"sku":"WPSF0465","price":10.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/7646\/2655\/files\/04-65shinefinityswatch.png?v=1715165772"},{"product_id":"wella-shinefinity-zero-lift-glaze-60ml-07-13-toffee-cream","title":"Wella Shinefinity Zero Lift Glaze 60ml 07\/13 Toffee Cream","description":"\u003cp\u003eToffee Cream 07\/13 is part of the Shinefinity Zero Lift Glaze palette (60ml). Shinefinity Zero Lift Glaze is a pH-balanced colour glaze with a non-drip gel-cream texture, designed for zero lift and a sheer, shimmering result.\u003c\/p\u003e\n\u003cp\u003eA warm-to-neutral tone direction designed for creamy, natural-looking luminosity.\u003c\/p\u003e\n\u003cp\u003eService note: use with Shinefinity Activator and process to the desired translucency and tone refinement.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional Product: Only for use by, or under the supervision of, a trained professional.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":43993300762861,"sku":"WPSF0713","price":10.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/7646\/2655\/files\/07-13shinefinityswatch.png?v=1715167875"},{"product_id":"wella-shinefinity-zero-lift-glaze-60ml-06-07-deep-walnut","title":"Wella Shinefinity Zero Lift Glaze 60ml 06\/07 Deep Walnut","description":"\u003cp\u003eWella Shinefinity Zero Lift Glaze 60ml 06\/07 Deep Walnut is a professional Shinefinity Zero Lift Glaze shade in a 60ml tube. Shinefinity Zero Lift Glaze is a pH-balanced colour glaze with a non-drip gel-cream texture, designed for zero lift and a sheer, shimmering result.\u003c\/p\u003e\n\u003cp\u003eShade focus: Deep Walnut (06\/07). A deeper brunette-led tone direction designed for glossy depth with controlled reflect.\u003c\/p\u003e\n\u003cp\u003eMix with the appropriate Shinefinity Activator (Bottle or Brush \u0026amp; Bowl) and process according to the service needs (standard development up to 20 minutes; emulsify before rinsing).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional Product: Only for use by, or under the supervision of, a trained professional.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":43993301287149,"sku":"WPSF0607","price":10.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/7646\/2655\/files\/06-07shinefinityswatch.png?v=1715166580"},{"product_id":"wella-shinefinity-zero-lift-glaze-60ml-05-43-hot-chili","title":"Wella Shinefinity Zero Lift Glaze 60ml 05\/43 Hot Chilli","description":"\u003cp\u003eWella Shinefinity Zero Lift Glaze 60ml 05\/43 Hot Chilli is a pH-balanced, zero lift glaze shade for professional toning and glossing.\u003c\/p\u003e\n\u003cp\u003eHot Chilli (05\/43) is selected for its specific reflect profile. A red\/pink reflect direction designed for richer, glossy tonal enhancement.\u003c\/p\u003e\n\u003cp\u003eApply to towel-dried or dry hair depending on the desired intensity, then rinse and condition as required.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional Product: Only for use by, or under the supervision of, a trained professional.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":43993307840749,"sku":"WPSF05\/43","price":10.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/7646\/2655\/files\/05-43shinefinityswatch.png?v=1715165977"},{"product_id":"wella-shinefinity-zero-lift-glaze-60ml-09-07-beige-sand","title":"Wella Shinefinity Zero Lift Glaze 60ml 09\/07 Beige Sand","description":"\u003cp\u003eWella Shinefinity Zero Lift Glaze 60ml 09\/07 Beige Sand is a professional Shinefinity Zero Lift Glaze shade in a 60ml tube. 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A warm-to-neutral tone direction designed for creamy, natural-looking luminosity.\u003c\/p\u003e\n\u003cp\u003eMix with the appropriate Shinefinity Activator (Bottle or Brush \u0026amp; Bowl) and process according to the service needs (standard development up to 20 minutes; emulsify before rinsing).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional Product: Only for use by, or under the supervision of, a trained professional.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":43993310724333,"sku":"WPSF0907","price":10.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/7646\/2655\/files\/09-07shinefinityswatch.png?v=1715170057"},{"product_id":"wella-shinefinity-zero-lift-glaze-60ml-09-05-silk-blush","title":"Wella Shinefinity Zero Lift Glaze 60ml 09\/05 Silk Blush","description":"\u003cp\u003eWella Shinefinity Zero Lift Glaze 60ml 09\/05 Silk Blush is a pH-balanced, zero lift glaze shade for professional toning and glossing.\u003c\/p\u003e\n\u003cp\u003eSilk Blush (09\/05) is selected for its specific reflect profile. 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A warm-to-neutral tone direction designed for creamy, natural-looking luminosity.\u003c\/p\u003e\n\u003cp\u003eMix with the appropriate Shinefinity Activator (Bottle or Brush \u0026amp; Bowl) and process according to the service needs (standard development up to 20 minutes; emulsify before rinsing).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional Product: Only for use by, or under the supervision of, a trained professional.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":46002704941293,"sku":"WPSF080","price":10.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/7646\/2655\/files\/08-0shinefinityswatch.png?v=1714562546"},{"product_id":"wella-shinefinity-1-litre-activator-brush-and-b-owl","title":"Wella Shinefinity 1 Litre Activator Brush and Bowl","description":"\u003cp\u003eWella Shinefinity 1 Litre Activator Brush and Bowl is a dedicated activator designed for Shinefinity glazes applied with a brush and bowl.\u003c\/p\u003e\n\u003cp\u003eUsed at the recommended 1:1 mixing ratio with Shinefinity glaze, it is especially useful for more precise placement and controlled glossing services with zero-lift shine.\u003c\/p\u003e\n\u003cp\u003eA dependable activator for brush-and-bowl Shinefinity services where controlled placement is important.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional Product: Only for use by, or under the supervision of, a trained professional.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":46002716967149,"sku":"WPSFACTIV1000BB","price":13.68,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/7646\/2655\/files\/shinefinityactivator1l_1.png?v=1714486136"},{"product_id":"wella-shinefinity-zero-lift-glaze-60ml-010-36","title":"Wella Shinefinity Zero Lift Glaze 60ml 010\/36","description":"\u003cp\u003eWella Shinefinity Zero Lift Glaze 60ml 010\/36 is a professional Shinefinity Zero Lift Glaze shade in a 60ml tube. Shinefinity Zero Lift Glaze is a pH-balanced colour glaze with a non-drip gel-cream texture, designed for zero lift and a sheer, shimmering result.\u003c\/p\u003e\n\u003cp\u003eShade focus: Warm Vanilla Flash (010\/36). A warm-to-neutral tone direction designed for creamy, natural-looking luminosity.\u003c\/p\u003e\n\u003cp\u003eMix with the appropriate Shinefinity Activator (Bottle or Brush \u0026amp; Bowl) and process according to the service needs (standard development up to 20 minutes; emulsify before rinsing).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional Product: Only for use by, or under the supervision of, a trained professional.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":47154214568173,"sku":"WPSF01036","price":10.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/7646\/2655\/files\/shinefinity_01036_swatch_1.png?v=1728985742"},{"product_id":"wella-shinefinity-zero-lift-glaze-60ml-010-6","title":"Wella Shinefinity Zero Lift Glaze 60ml 010\/6","description":"\u003cp\u003eCool Lavender Flash 010\/6 is part of the Shinefinity Zero Lift Glaze palette (60ml). Shinefinity Zero Lift Glaze is a pH-balanced colour glaze with a non-drip gel-cream texture, designed for zero lift and a sheer, shimmering result.\u003c\/p\u003e\n\u003cp\u003eA cooler tone direction designed to refine warmth for a cleaner-looking finish.\u003c\/p\u003e\n\u003cp\u003eService note: use with Shinefinity Activator and process to the desired translucency and tone refinement.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional Product: Only for use by, or under the supervision of, a trained professional.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":47154236719341,"sku":"WPSF0106","price":10.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/7646\/2655\/files\/shinefinity_106swatch.png?v=1728986284"},{"product_id":"wella-shinefinity-zero-lift-glaze-60ml-010-8","title":"Wella Shinefinity Zero Lift Glaze 60ml 010\/8","description":"\u003cp\u003eCool Opal Flash 010\/8 is part of the Shinefinity Zero Lift Glaze palette (60ml). Shinefinity Zero Lift Glaze is a pH-balanced colour glaze with a non-drip gel-cream texture, designed for zero lift and a sheer, shimmering result.\u003c\/p\u003e\n\u003cp\u003eA cooler tone direction designed to refine warmth for a cleaner-looking finish.\u003c\/p\u003e\n\u003cp\u003eService note: use with Shinefinity Activator and process to the desired translucency and tone refinement.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional Product: Only for use by, or under the supervision of, a trained professional.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":47154237931757,"sku":"WPSF0108","price":10.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/7646\/2655\/files\/shinefinity108swatch.png?v=1728986657"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/7646\/2655\/collections\/Wella_shinefinity.png?v=1716559644","url":"https:\/\/wholesalehaircolour.com\/collections\/wella-shinefinity.oembed?page=3","provider":"Wholesale Hair Colour Supplies","version":"1.0","type":"link"}