{"title":"Perfect Shine Permanent Colour","description":"\u003cp\u003eShop Perfect Shine Permanent Colour at Wholesale Hair Colour Supplies, with professional permanent hair colour designed to deliver rich, long-lasting results in the salon. Perfect Shine is described as a high-quality Italian permanent colour, supplied in 100ml tubes and formulated with argan oil and avocado oils for deep, vibrant colour. Ideal for professional colour services, this collection offers a wide choice of shades for reliable coverage, consistent tone and everyday salon performance.\u003c\/p\u003e","products":[{"product_id":"perfect-shine-permanent-colour-1-0","title":"Perfect Shine Permanent Colour 1.0 Black 100ml","description":"\u003cp\u003ePerfect Shine Permanent Colour 1.0 Black 100ml is a 100ml professional permanent colour designed for salon use. Perfect Shine Permanent Colour is a salon colour system designed to achieve the desired look. Quick and easy to apply, with a long-lasting formula across a wide shade range in 100ml tubes. Oil-enriched with argan and avocado oils.\u003c\/p\u003e\n\u003cp\u003eShade: Black. A deep, high-impact tone designed for maximum depth and a bold, polished finish. 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Quick and easy to apply, with a long-lasting formula across a wide shade range in 100ml tubes. Oil-enriched with argan and avocado oils.\u003c\/p\u003e\n\u003cp\u003eShade: Blue Black. A deep, high-impact tone designed for maximum depth and a bold, polished finish. 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Quick and easy to apply, with a long-lasting formula across a wide shade range in 100ml tubes. Oil-enriched with argan and avocado oils.\u003c\/p\u003e\n\u003cp\u003eShade: Ultra Light Ash Blonde. A cooler tonal direction (ash\/beige\/silver\/violet) designed to refine warmth and create a cleaner, more toned finish. 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Perfect Shine Permanent Colour is a salon colour system designed to achieve the desired look. Quick and easy to apply, with a long-lasting formula across a wide shade range in 100ml tubes. Oil-enriched with argan and avocado oils.\u003c\/p\u003e\n\u003cp\u003eShade: Light Blonde Silver Violet. A cooler tonal direction (ash\/beige\/silver\/violet) designed to refine warmth and create a cleaner, more toned finish. Shade code: 10SV.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eImportant: all colours require mixing with a peroxide\/activator to ensure optimal results.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional Product: Only for use by, or under the supervision of, a trained professional.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Perfect Shine Professional","offers":[{"title":"Default Title","offer_id":55152633282939,"sku":"pscol10SV","price":5.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/7646\/2655\/files\/10sv_1.png?v=1747911082"},{"product_id":"perfect-shine-permanent-colour-11-11","title":"Perfect Shine Permanent Colour 11.11 Ash Platinum 100ml","description":"\u003cp\u003ePerfect Shine Permanent Colour 11.11 Ash Platinum 100ml is a 100ml professional permanent colour designed for salon use. Perfect Shine Permanent Colour is a salon colour system designed to achieve the desired look. Quick and easy to apply, with a long-lasting formula across a wide shade range in 100ml tubes. Oil-enriched with argan and avocado oils.\u003c\/p\u003e\n\u003cp\u003eShade: Ash Platinum. A cooler tonal direction (ash\/beige\/silver\/violet) designed to refine warmth and create a cleaner, more toned finish. 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Quick and easy to apply, with a long-lasting formula across a wide shade range in 100ml tubes. Oil-enriched with argan and avocado oils.\u003c\/p\u003e\n\u003cp\u003eShade: Natural Platinum. A cooler tonal direction (ash\/beige\/silver\/violet) designed to refine warmth and create a cleaner, more toned finish. 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Quick and easy to apply, with a long-lasting formula across a wide shade range in 100ml tubes. Oil-enriched with argan and avocado oils.\u003c\/p\u003e\n\u003cp\u003eShade: Ash Platinum. A cooler tonal direction (ash\/beige\/silver\/violet) designed to refine warmth and create a cleaner, more toned finish. 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Quick and easy to apply, with a long-lasting formula across a wide shade range in 100ml tubes. Oil-enriched with argan and avocado oils.\u003c\/p\u003e\n\u003cp\u003eShade: Irise Platinum. A cooler tonal direction (ash\/beige\/silver\/violet) designed to refine warmth and create a cleaner, more toned finish. 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Perfect Shine Permanent Colour is a salon colour system designed to achieve the desired look. Quick and easy to apply, with a long-lasting formula across a wide shade range in 100ml tubes. Oil-enriched with argan and avocado oils.\u003c\/p\u003e\n\u003cp\u003eShade: Ultra Soft Violet Platinum. A cooler tonal direction (ash\/beige\/silver\/violet) designed to refine warmth and create a cleaner, more toned finish. Shade code: 12.119.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eImportant: all colours require mixing with a peroxide\/activator to ensure optimal results.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional Product: Only for use by, or under the supervision of, a trained professional.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Perfect Shine Professional","offers":[{"title":"Default Title","offer_id":55152633741691,"sku":"pscol12119","price":5.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/7646\/2655\/files\/12.119.png?v=1747914038"},{"product_id":"perfect-shine-permanent-colour-2-0","title":"Perfect Shine Permanent Colour 2.0 Dark Chestnut 100ml","description":"\u003cp\u003ePerfect Shine Permanent Colour 2.0 Dark Chestnut 100ml is a 100ml professional permanent colour designed for salon use. Perfect Shine Permanent Colour is a salon colour system designed to achieve the desired look. Quick and easy to apply, with a long-lasting formula across a wide shade range in 100ml tubes. Oil-enriched with argan and avocado oils.\u003c\/p\u003e\n\u003cp\u003eShade: Dark Chestnut. A warm tonal direction (gold\/copper\/mahogany\/chestnut) designed for richer reflect and dimensional results. 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Quick and easy to apply, with a long-lasting formula across a wide shade range in 100ml tubes. Oil-enriched with argan and avocado oils.\u003c\/p\u003e\n\u003cp\u003eShade: Chestnut. A warm tonal direction (gold\/copper\/mahogany\/chestnut) designed for richer reflect and dimensional results. 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Quick and easy to apply, with a long-lasting formula across a wide shade range in 100ml tubes. Oil-enriched with argan and avocado oils.\u003c\/p\u003e\n\u003cp\u003eShade: Dark Brown. A brunette shade designed for natural-looking depth and classic salon colour services. Shade code: 4.0.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eImportant: all colours require mixing with a peroxide\/activator to ensure optimal results.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional Product: Only for use by, or under the supervision of, a trained professional.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Perfect Shine Professional","offers":[{"title":"Default Title","offer_id":55152634429819,"sku":"pscol40","price":5.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/7646\/2655\/files\/4.0_d3f9ae97-c762-4101-b38a-0f32e444e561.png?v=1747915253"},{"product_id":"perfect-shine-permanent-colour-4-75","title":"Perfect Shine Permanent Colour 4.75 Intense Warm Chestnut 100ml","description":"\u003cp\u003ePerfect Shine Permanent Colour 4.75 Intense Warm Chestnut 100ml is a 100ml professional permanent colour designed for salon use. 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Quick and easy to apply, with a long-lasting formula across a wide shade range in 100ml tubes. Oil-enriched with argan and avocado oils.\u003c\/p\u003e\n\u003cp\u003eShade: Bitter Chocolate. Designed for professional colour services where a consistent shade result is required. 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